INTERNATIONAL ENERGY PLAYBOOK: HOW TO BROKER MULTI-MILLION-DOLLAR CRUDE OIL, NATURAL GAS & RENEWABLE ENERGY DEALS
Objective:
This playbook is a step-by-step guide on how to position yourself as the middleman in high-stakes energy transactions, from crude oil to natural gas and renewable energy. It includes strategies, scripts, calculations, and marketing techniques to ensure successful deal closures.
📞 Call Before Purchase: 856-522-3601
📧 Email: smartduhaney@gmail.com
🌐 Website: smartduhaney.com
SECTION 1: INDUSTRY OVERVIEW – THE ENERGY DEAL LANDSCAPE
- Global Market Size: The energy sector is a $6 trillion industry, with $500 billion+ worth of crude oil transactions annually.
- Key Players:
- Oil Producers: Saudi Aramco, ExxonMobil, Shell, BP, Chevron
- Traders & Brokers: Vitol, Glencore, Trafigura, Mercuria
- Governments & Refineries: National oil companies (NOCs), private refineries, government contracts
Current Events & Opportunities:
- Russia-Ukraine Energy Shift – European nations are shifting supply chains, creating new deal-making opportunities.
- OPEC+ Production Cuts – Limited supply = price hikes, making room for middlemen in alternative sourcing.
- Renewable Energy Boom – Governments investing in solar, wind, and biofuel projects.
SECTION 2: DEAL CENTER STRATEGY – HOW TO POSITION YOURSELF
To broker energy deals, you need to control the flow of information between buyers and sellers while ensuring compliance, transparency, and security.
Step 1: Identify Your Role in the Deal
🔹 Direct Seller – You own the product (rare for middlemen).
🔹 Mandate/Agent – You officially represent a seller/buyer.
🔹 Facilitator (Middleman) – You bring buyers and sellers together for a commission.
🔹 Types of Deals:
- Spot Deals – One-time shipment sale.
- Contract Deals – Long-term supply agreements (monthly, yearly).
- Government Tenders – Large-scale energy contracts with national governments.
Step 2: How to Find Buyers & Sellers
💰 Oil & Gas Buyers:
- Refineries (India, China, Europe, USA)
- Government agencies (National Oil Companies)
- Large-scale manufacturers (petrochemicals, airlines)
🛢️ Crude Oil & Gas Sellers:
- Oil-producing nations (Saudi Arabia, Russia, UAE, Nigeria)
- Trading houses (Vitol, Trafigura, Glencore)
- Private oilfields & refineries
Tactics to Connect with Buyers/Sellers:
✔️ LinkedIn & Direct Outreach – Network with procurement managers and refinery executives.
✔️ Oil & Energy Conferences – Attend trade expos like ADIPEC, CERAWeek, and Gastech.
✔️ Government Tenders & Bidding Platforms – Follow national energy procurement tenders.
SECTION 3: CALCULATIONS & FINANCIALS – PROFIT MODELS
Understanding Oil Pricing
- Brent Crude & WTI Prices – The global benchmark for pricing (e.g., $85/barrel).
- Platts Pricing – Used in contracts to determine market price fluctuations.
- FOB vs. CIF Deals:
- FOB (Free on Board) – Buyer handles shipping & insurance.
- CIF (Cost, Insurance, Freight) – Seller delivers the product to the buyer's port.
Middleman Commission Structure
💰 Standard Commission:
- Spot deal: $0.50 - $2 per barrel (Avg. 2M barrels = $1M+ per deal)
- Contract deal: $0.20 - $0.50 per barrel (12-month contract = $5M+ in commissions)
🔢 Example Profit Calculation (Spot Deal):
- You broker a 2M barrel deal at $85/barrel.
- Your commission is $0.50 per barrel.
- Total Earnings: 2M × $0.50 = $1M commission ✅
SECTION 4: EXECUTION PLAYBOOK – HOW TO CLOSE A DEAL
Step 1: Due Diligence & Compliance
- Verify Seller’s POP (Proof of Product) – Assure the crude oil exists.
- Confirm Buyer’s LOI (Letter of Intent) – Ensure buyer can afford the purchase.
- Perform KYC (Know Your Customer) Checks – Validate both parties.
Step 2: Negotiate & Draft Contract (SPA – Sales Purchase Agreement)
- Use NCNDA (Non-Circumvention, Non-Disclosure Agreement) to protect yourself.
- Structure deal terms (price, volume, delivery schedule).
- Ensure bank guarantees (SBLC – Standby Letter of Credit) to secure the transaction.
Step 3: Payment & Delivery Process
- Buyer Deposits Funds in escrow.
- Seller Ships Cargo via tanker with Bill of Lading.
- Funds Released after SGS inspection at buyer’s port.
🚀 Your job is to facilitate and ensure smooth execution.
SECTION 5: PERFECT SCRIPTS TO CLOSE DEALS
1. Buyer Outreach Script (Cold Email/LinkedIn Message)
📩 Subject: Exclusive Crude Oil Supply Available – Immediate Access
Hi [Buyer Name],
I am reaching out because we have access to a high-quality crude oil supply (Brent/WTI) with flexible pricing and delivery terms. Our suppliers work directly with refineries and top-tier traders, ensuring reliable and competitive shipments.
Would you be open to discussing your procurement needs and how we can help secure your next shipment?
Looking forward to your response.
Best,
[Your Name]
[Your Contact Info]
2. Seller Outreach Script
📞 Cold Call Sample
🔹 You: Hello, I’m [Your Name], and I represent a network of verified crude oil buyers actively seeking supply contracts. Do you currently have availability for large-scale shipments (2M+ barrels per month)?
🔹 Seller: Yes, we do. What’s your buyer’s capability?
🔹 You: Our buyers have existing trade lines and are ready to proceed under standard FOB/CIF terms with financial instruments in place. Can we arrange a call with my buyer’s mandate?
🔹 Seller: Sure.
🔹 You: Great, I’ll send over an NDA and schedule a meeting. Looking forward to a long-term partnership.
SECTION 6: NORA'S SLIDE SCRIPT (FOR YOUTUBE VIDEO)
🎬 Opening Scene:
Nora stands in front of a backdrop with oil tankers and trading desks.
🗣️ Script:
"Did you know that every year, over $500 billion worth of crude oil transactions happen globally? But behind these massive deals, middlemen and brokers play a key role in facilitating transactions worth millions of dollars in commissions.
If you've ever wondered how to become a high-level dealmaker in the energy sector, this is the playbook for you!
We'll walk you through how to find buyers and sellers, structure deals, negotiate contracts, and earn million-dollar commissions. Let's dive in!"
🎬 Cut to infographic showing $1M+ deal commission potential.
SECTION 7: MARKETING & SEO STRATEGY
Top Keywords for Outreach & Ads
✔️ Oil Trading Deals
✔️ Energy Contracts Broker
✔️ Crude Oil Buyers and Sellers
✔️ Energy Business Opportunities
✔️ High-Value Oil Transactions
💡 Ad Example:
"Make $1M+ per deal as an oil broker! Learn how to structure and close million-dollar energy contracts. Free playbook inside!"
NEXT STEP: FINALIZING & PACKAGING THE PLAYBOOK
- Design Slide Deck for Presentation
- Create Sales Funnel to Attract Leads
- Produce YouTube Video with Nora
🚀 This playbook is your golden ticket to tapping into billion-dollar energy deals. Are you ready to start closing real deals?